FSP style guide

The Florida State Parks (FSP) style guide was a student project in which I conceptualized a new identity and complete brand guideline for FSP. The theme was “Get out and play” and I used illustrated frogs to reflect the importance of leading an active lifestyle while maintaining a playful energy. The style guide has logo standards, typography and color palette rules, ideas for promotional products, letterhead and business card samples, and an informational brochure.


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